With the presence of Global automakers in the robust Indian market, the country is developing as a platform where the companies are performing novel experiments not seen before so as to lower the cost levels. Indian automarket has always take care of the fact that the customers here are very much price sensitive which can be proved by the fact that Maruti Suzuki is dominating the automarket since last 30 years.
Tata motors launched Tata Nano last year on the theme of low cost that has achieved modest success so far. While at the 10th Auto Expo 10 new concept cars have launched but they will not be matching that level of pricing. To match the lower price range Japanese automakers are expanding parts procurement to the Indian suppliers which was previously imported from Japan.
Etios, one of the main attraction of the Auto Expo is expected to be the cheapest offering among the product line of Toyota as its parts are sourced from the suppliers such as Tata Steel aligned with Maruti Suzuki and Tata Motors. Yoshinori Noritake, chief engineer of Toyota Motor's Etios commented that the key to lowering costs was to opt for locally available materials.
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